Hands-on workshops, lectures and panel discussions on go-to-market strategy, entering new markets and public sector communications. Below are the events I was invited to speak at, each with a link to the organiser’s or a media confirmation.
A national business incubator for young people — 1,000 participants, 320 teams across Ukraine and an 11 million hryvnia support fund. I run the module on building a go-to-market strategy for student teams and assess the projects’ business models during selection.
A workshop for HealthTech startups within the third national Generation H acceleration — ten weeks of work for teams with an MVP and confirmed sales that are scaling and raising investment. A breakdown of how go-to-market logic changed in 2026 and what that means for B2B products on global markets.
An online rerun of the USF workshop for my own audience: seven GTM trends with numbers, a nine-block strategy framework and a live teardown of a participant’s case. Based on data from 195 companies in the US and Ukraine.
A workshop at USF Pitch Days: why classic launch strategies stopped working, product-led growth, freemium and community-led growth, and how AI search changed the customer journey.
An online intensive for entrepreneurs: how to assemble a business model that survives shifting demand, how to plan market entry, and where the model actually makes money.
Mentor on a national accelerator for women entrepreneurs: a group of 20 owners of small and medium businesses, working on finance, go-to-market strategy and the customer journey. Assessed the projects’ business models for grant selection — one participant reached the national final out of 4,000 applicants, against a total grant fund of UAH 5.2 million.
A talk within a startup-building marathon: customer profile, identifying profitable segments, customer experience analysis, idea validation and winning the first customers.
A lecture for senior managers on the Marketing School programme: how to build adaptive market entry strategies on minimal resources, and how to apply a startup approach inside large companies using the fail fast and cheap method.
An accelerator programme at the Diia.Business centre in Taras Shevchenko National University: about 100 entrepreneurs on site and over 4,000 participants across Ukraine. Delivered lectures and, as a member of the expert council, assessed participants’ projects for grant selection — finalists received UAH 4 million after the Grand Pitch Day.
A two-week bootcamp for entrepreneurs and teams: a workshop on go-to-market strategy, choosing segments and testing hypotheses.
The second stage of a programme supporting women’s entrepreneurship: 42 participants in offline training at the Diia.Business centre in Taras Shevchenko National University. Taught go-to-market strategy and assessed the projects’ business models for grant selection.
Mentor on a national education programme for exporters: micro, small and medium businesses entering EU markets. A masterclass at Diia.Business on the marketing plan and go-to-market strategy, mentoring sessions, and assessment of participants’ business models during selection.
A hands-on workshop for startups: from customer profile and segmentation through to channel choice and a launch plan.
A guest lecture at the marketing department: why there is no single growth recipe, how to build a process of continuous experiments, and how to assemble a growth machine that can be scaled and repeated.
Mentoring teams at a cultural heritage hackathon: from idea to go-to-market strategy — segments, value proposition and first channels.
Trainer on a national programme across five cities — Kyiv, Lviv, Ivano-Frankivsk, Vinnytsia and Poltava. Delivered the market entry strategy module within two-day offline trainings.
A talk for an entrepreneurial audience: how to build a marketing system, how to choose a contractor and how not to burn the budget on the wrong one.
An open session on raising investment: types of investors, how to negotiate, whether to take the money at all, and what it is allocated for today. 57 attendees.
An accelerator mentoring lecture: the fail fast principle, agency versus freelance, working with contractors, marketing budget, KPIs and the sales funnel, finding first leads.
An intensive for forty entrepreneurs: funding sources, grant programmes, positioning a business for stakeholders, entering EU markets and preparing to raise money.
A workshop for teams of civil servants and startups within the Innovation Bootcamp: influence mapping, decision makers, gatekeepers, hidden influencers and beneficiaries — and why strong GovTech products stall without this work.
A podcast on public sector communications: B2G, aligning stakeholders, handling negative reaction, and the role of analytics in campaigns for NGOs and government.
An episode of an educational series for entrepreneurs: how to choose a contractor, how an agency differs from a freelancer, how to build a marketing budget and KPIs, and how not to waste money on the wrong choice.
A podcast on market analysis, defining the ICP, building product lines and strategic partnerships when demand shifts faster than the plan.
A panel discussion at a bootcamp for technology journalists: data visualisation tools in technology reporting, measuring reach and sentiment, geography of coverage and monitoring of national broadcasts.
A conversation about raising investment, built around a logistics SaaS startup from Kharkiv looking for its first $120,000, and what preparing a company for a round looks like from the inside. In total I have helped clients raise over $1 million — €600,000 of it in classic businesses, the rest venture rounds for startups.
An offline teardown of the strategic approaches behind ChatGPT’s success: freemium, product-led growth and community-led growth working together.
A meetup alongside BAZA IT, YouControl and Helsi: adapting HR marketing and communications to labour shortage, mobilisation and working with veterans.
Topics I speak on: go-to-market strategy and taking a B2B product into the EU and US, market research and ICP, strategic communications in the public sector and education, and stakeholder work. Formats: workshop, lecture, mentoring session, panel.